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Amsterdam – We kennen natuurlijk allemaal pr-lady Samantha uit Sex And The City. Maar wil je weten wat er allemaal gebeurt bij een pr-bureau? Glamorous pr-bureau So PR laat het ons iedere vrijdag in foto’s zien!

Deze week in de So PR Photo Diary zien we hoe Thijs Willekes de visagie deed van Tanja Jess voor een shoot voor Glossy. Daarnaast waren we bij een feestje van Jackie magazine die hun 50e nummer vierden en tevens de inauguratie van nieuwe hoofdredacteur Bastiaan van Schaik. We werden ook uitgenodigd door Angeli Dolci voor een overheerlijke lunch bij De Joffers op de Cornelis Schuytstraat ter ere van het nieuwe logo.

Nieuwsgierig geworden? Scroll dan gauw verder.

We hebben er een nieuwe klant bij! Waxingsalon DELETE. Masha en Laura zijn So zenuwachtig voor hun waxing treatment bij DELETE.

DELETE, THE waxingcompany op de Eerste Constantijn Huijgenstraat.

Gouden waxbooths. Lekker glamourous! Het was helemaal niet pijnlijk by the way…

So Sabrina behandelt So Simone’s haar met droogshampoo van Alterna.

Alterna Droogshampoo, perfect voor extra volume in je haaraanzet

Hoe gaaf is zwart zout van SOSO, truffelpopcorn en chocolade in kauwgomverpakking.

So Thijs heeft een shoot met Tanja Jess voor Glossy magazine.

So PR paarse ballonnen verwelkomen ons bij binnenkomst @ Hermitage, waar wij uitgenodigd waren voor de inauguratie van hoofdredacteur Bastiaan van Schaik voor Jackie magazine.

Ook werd de 50e editie van Jackie gelanceerd, reden genoeg voor een feestje!

So Masha en So Tayran hebben er zin in!

Yves Gijrath gaf een mooie speech over Jackie en nieuwe hoofdredacteur Bastiaan van Schaik.

Bastiaan van Schaik en Kim Feenstra presenteren de 50e editie van Jackie magazine.

Dit is ‘m!

Een fotoverslag van ons Polaroid diner ter ere van het 75 jarig bestaan van het merk #Jackie50

Laren is vanaf eind februari een exclusieve lederwarenwinkel rijker genaamd La Camargue. Een stijlvol luxe paradijs waar uitsluitend Picard en Longchamp worden verkocht.

Picard komt So tot zijn recht in deze stylish winkel.

Van deze tekst van Gina Mitchell op Ladies with an Attitude werd onze eigen Miss O. toch echt even heel stil.

Angeli Dolci nodigde ons uit voor een gezellige lunch in De Joffers ter ere van het nieuwe logo. Bastiaan van Schaik, Liza Sips en Allard Honigh waren ook van de partij.

Founder en ontwerper Judy Frijling van Angeli Dolci brengt een toast uit.

Roger en Allard

Liza Sips en Bastiaan

Masha, die deze dag ook jarig was, en Odette.

So gezelligheid

Wat een sublieme lunch!

Tot slot nog een overheerlijke chocoladetaart.

Na afloop van de lunch deden we nog een rondje Cornelis Schuijtstraat. First stop Men’s Fashion Store.

Hoe kan iemand in godsnaam een keuze maken uit alle heerlijke producten bij Babassu.

Miss O ging in de avond nog even door met food fiesta in gezelschap van Covergirl Sunny.

Vanaf volgende week verkrijgbaar… De So O t-shirt collectie.

Benieuwd naar wat een PR bureau allemaal doet? SO PR laat het je weten!

The fabulous life of So PR

Een vraag die we vaak krijgen over ons werk is; Wat is PR nou precies? Is het bij So PR net als bij de populaire MTV serie “The Hills”?

Het werken in de PR is in 1 woord; FABULOUS!

Onze prachtige showroom is een walhalla voor elke modefashionista, met fijne merken als Tom Ford eyewear, Wrangler, Ilse Jacobsen, LaDress , Brandmeester’s koffie en nog veel meer.

Voor de merken die in onze showroom hangen proberen wij zoveel mogelijk free publicity te genereren. Het schrijven van persberichten, kleding uitleen, veel netwerken, fotoshoots, modeshows doen we dagelijks en zo werkt So PR samen met het merk naar waar het allemaal om draait: publiciteit!

We gaan naar de leukste events en hebben daarnaast veel contact met BN’ers, stylisten en de mensen op de redactie bij magazines of websites. Al deze modemensen samen zorgen dat de topmerken die wij hier in de showroom hebben te zien zijn op televisie, in magazines en online.

Werken bij een PR bureau is hectisch op een leuke manier; teksten schrijven, bellen, creatieve meetings, veel netwerken, leuke events bedenken: eigenlijk lijkt het inderdaad een beetje op “The Hills”, alleen dan wel op z’n So PR Nederlands!

Volg SO PR ook op Twitter!

(Tekst: SO PR)

vrijdag, 24 februari 2012

Braithwell, United Kingdom, February 22, 2012 –(PR.com)– The Little Corkers online store is ideal for those looking for unique and unusual gift ideas. They sell handcrafted silver fingerprint jewelry (http://www.littlecorkers.co.uk/), jewellery with hand and paw prints etc. Buyers can choose from a wide variety of jewellery including necklaces, bracelets, cufflinks, charms, cluster necklaces, keyrings, etc.

These gifts are perfect for new parents, grandparents, godparents, newlyweds, bridesmaids and best men, and other family members. Finger prints, hands, feet, and paws can be engraved in silver and then used to handcraft silver jewellery. Fingerprint jewellery (http://www.littlecorkers.co.uk/) is made by capturing the fingerprint (age is not an issue) and then put in 99.99 percent silver.

These gifts are also an ideal gift for Mothers Day. In fact, the store promises to deliver Mothers Day gifts in time. “To ensure that your Mothers Day gifts reach in time, you will have to order on or before the 18th of February for standard delivery, and before the 28th of February for fast track delivery,” says Joe Ironside of Little Corkers. The gifts are packed in special silver boxes handpicked by the design team. Users can choose from two different shapes; the square boxes (ideal for men), and heart shaped boxes.

Taking prints is a simple and stress free job. “The process is so simple that you can capture prints even when the person is asleep. Neither we charge customers for sending the print kit, nor do they pay when returning the kit back. The impressions are stored for 12 months for further orders, unless the customer asks us to do otherwise,” adds Joe.

The baby fingerprint jewelry (http://www.littlecorkers.co.uk/) store also ensures that the process of taking impressions is safe and clean. The impressions are captured using a special ink free wipe. The person is then required to use a special super sensitive paper that can capture even the tiniest of detail in the putty. This process is known to be completely safe and widely used in hospitals. Since each and every piece of jewelry is handcrafted and made to order, the gift is sure to be as unique as the person who receives it.

About Little Corkers: The latest silver fingerprint jewellery is now available online at great value.

To know more, visit, http://www.littlecorkers.co.uk

Vancouver, Canada, February 22, 2012 –(PR.com)– Spence Diamonds is honoured to be recognized as one of Canada’s 50 Best Managed Companies for 2011. This is the first time that Spence Diamonds has received this national distinction by Canada’s leading business awards program, which identifies excellence in Canadian-owned and managed companies.

“We are extremely proud to have received this national honor,” says CEO, Customer Experience Officer, Sean Jones. “This award is a testament to our entire team’s commitment and passion to uplift others to achieve success far greater than they ever have. Our team is truly committed to creating an environment of success for our customers, fellow team members and the people in the communities in which we live and work. This distinction celebrates all that our team does, and they undoubtedly, deserve the recognition.”

Founded in 1978, Spence Diamonds has retail locations across Canada in Vancouver, Calgary, Edmonton and Toronto. Spence Diamonds’ unique approach to business allows its customers to freely try on thousands of different ring designs from their open jewelry showcases, in a relaxed and non-intimidating environment. Through the company’s high degree of vertical integration, Spence Diamonds is proud to offer its customers the best possible value and the industry’s most comprehensive guarantee. More information on Spence Diamonds, Canada’s largest Canadian-owned diamond specialist, can be found at www.spencediamonds.com.

Applicants to Canada’s 50 Best Managed companies undergo a rigorous evaluation process by a panel of independent judges and also receive valuable coaching from Deloitte or CIBC Commercial Banking advisors during the application process. Since 1993, hundreds of companies have competed for this prestigious national accolade. Moving beyond simply measuring financial performance, the award recognizes overall business performance and sustained growth, while also evaluating the efforts of the entire organization against its core values. For more information about the National Post 50 Best Managed Companies Program, please visit www.canadas50best.com.

Scottsdale, AZ, February 22, 2012 –(PR.com)– Holmgren Swedish Skincare announces the launch of its breakthrough, Luxury Natural Anti-aging Skincare line, to satisfy the growing world-wide demand for natural anti-aging skincare. The products are formulated for a truly luxurious feel on the skin, and sensory experience customers will adore. These anti-aging products combine potent plant extracts, organic ingredients, peptides and clinically proven biotechnology to deliver measurable and visible anti-wrinkle and anti-aging results.* These products are over 95% natural and are paraben, phthalate, triclosan, petrochemical, synthetic color and fragrance free and are not tested on animals.

The line will launch four initial product offerings featuring advanced anti-aging and brightening ingredients. The first, 24 Hour Anti-aging Moisturizer, is a fast absorbing, luxurious cream, which provides lasting hydration and plumps the skin. Anti-aging ingredients act as cell messengers to repair skin and decrease wrinkles. Skin will be hydrated, youthful and luminous.

The Youth Protect Day Cream SPF 30 is a sheer, fast-absorbing, protective SPF cream that hydrates beautifully with Hyaluronic Acid and wears flawlessly under makeup. The skin is plumped, hydrated and protected against aging caused by UVA and UVB exposure.

Next, the Brightening Carnitine Cleanser is a gentle, lathering, sulfate-free, daily facial wash that cleanses and removes makeup without drying the skin. Carnitine and botanical brighteners work to quickly fade skin discolorations. Skin appears smooth, revived, and radiant.

Lastly, is the Brightening Energizing Serum with ingredients that work synergistically to brighten and promote cell turnover. Arbutin, Kojic Acid and Tyrostat™ work to reduce melanin and tyrosinase production. Carnitine (L) transports fatty acids into mitochondria for cell energy production. Skin appears smoother, clearer and glowing.

Holmgren Swedish Skincare’s innovative work in producing unique natural, anti-aging formulas with natural actives and an advanced peptide technology platform is extremely promising. “Holmgren’s is an innovative addition to the current assortment of luxury skincare offerings and one that we are confident will be very well received by discerning customers,” says Heather Crandell, President of Holmgren International. “We are relentless in our search for unique and creative anti-aging offerings to redefine the beauty landscape.”

Holmgren Swedish Skincare is excited to be launching the line exclusively at www.Holmgrenskincare.com and major retailers in the near future.

* Average result measured following in vivo testing with Proprietary Peptide Complex at (4.0%)

Brookline Village, MA, February 23, 2012 –(PR.com)– Vizio Optic, a premier, multiple award-winning designer eyeglasses shop and the #1 online retailer of high-end eyewear, today announced that its website now carries brand new styles from Prodesign, the Danish brand known for its minimalist creations.

VizioOptic.com has been updated with a number of new models including Prodesign 4366 eyeglasses and Prodesign 7612 eyeglasses, both of which embody the brand’s signature look of clean lines and understated accents.

“Our customers will love our new selection of Prodesign eyeglasses, particularly those who love a streamlined, modern look,” said Galina Rabkin, owner of Vizio Optic. “The brand has a terrific way of making simple designs look polished and trendy.”

The 4366 model is a semi-rimless frame made of lightweight titanium, with textured black silicone wrapped around the temples. Prodesign 7612 is an acetate style with a slight cat-eye shape that is offered in a variety of sophisticated color combinations.

Other new style numbers to look out for include 1383, 1384, 7616, 5613 and 4367. Please visit VizioOptic.com to discover more Prodesign glasses as well as a vast selection of designer eyewear today.

About Prodesign:
Prodesign embodies the essence of Danish design – clean and sophisticated with an unexpected, fashionable look. After all, Danish work is universally admired for its clean lines and high quality, and Prodesign captures that distinctive spirit in its eyewear.

About Vizio Optic:
Vizio Optic is a premier international eyeglass and ‘Best Eyeglasses’ winner (2006, 2007, 2009, 2010). We offer our clients a unique and personalized experience, offering them access to the best in handcrafted, specialty, and designer eyeglasses and sunglasses. Vizio Optic’s key brands include Alain Mikli, CHANEL, Face à Face, Lafont, LINDBERG, Maui Jim, Mosley Tribers, Mykita, Oakley, Oliver Goldsmith Ray-Ban, Robert Marc, and more.

Blog: http://blog.viziooptic.com
Facebook: http://facebook.viziooptic.com
Twitter: http://twitter.viziooptic.com

New York, N.Y. (February 23, 2012) – GQ announced today the sixth annual Best New Menswear Designers in America. The project, established in 2007, has worked to advance and bring attention to up-and-coming American menswear designers. This year’s group includes six highly regarded designers that were selected by GQ editor-in-chief Jim Nelson and creative director Jim Moore, along with the fashion editors of the magazine. As part of the program, all the designers will be featured in the April 2012 issue of GQ and will be given an opportunity to work with Gap to create a limited-edition collection.

“The talent pool of American men’s fashion keeps getting deeper, with exciting and highly creative new designers breaking out all the time,” said Nelson. “Our new partnership with Gap is all about taking the excitement to the main streets of America.”

The “Best New Menswear Designers in America” selected by GQ are:

• BLK DNM – Johan Lindeberg’s new contemporary luxury brand inspired by downtown New York with a focus on denim.
• Ian Velardi – The designer’s new menswear collection can be described in three words: timeless, luxurious, and effortless.
• Mark McNairy New Amsterdam – Known primarily for his trend-inspiring footwear, this designer’s clothing line includes updated Ivy and military staples. 
• Ovadia & Sons – Brooklyn-bred twin brothers Shimon and Ariel Ovadia offer updated classics in luxury sportswear, tailored clothing, shoes, and accessories.
• Saturdays – This surfing-inspired line, designed by owners Morgan Collett, Josh Rosen, and Colin Tunstall, focuses on a clean aesthetic with high-quality craftsmanship, traditional styling, and authenticity.
• Todd Snyder – Inspired by old-school British style and the relaxed cool of Hollywood icons, this designer’s collection of American classics is marked by an assured attention to detail.

As part of their participation in the Best New Menswear Designers in America project, the recognized designers will take part in a mentoring program led by GQ. Additionally, all six designers will be given the opportunity to create looks for a limited-edition Gap collection. Any capsule collection that is developed would be expected to be available in the fall at select Gap stores, as well as online at www.gap.com. Pieces from the collection would also be featured in the October 2012 issue of GQ.

“GQ is the style authority for men’s fashion, and we’re excited to partner with them to give these six designers the opportunity to create a capsule collection that will put a new spin on iconic menswear pieces,” said Mark Breitbard, head of merchandising for Gap North America. “Men trust us to bring them the best in casual American style, and these emerging designers will bring their unique points of view and innovative ideas to our fall collection.”

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About GQ

GQ is the leading men’s general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at GQ.com, and as an app at iTunes.com. The magazine is published by Condé Nast, a division of Advance Publications. Condé Nast operates in twenty-five countries and is the world leader in exceptional content creation.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal year 2011 net sales were $14.5 billion. Gap Inc. products are available for purchase in over 90 countries worldwide through about 3,000 company-operated stores, about 200 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.